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EX-CO (Formerly Playbuzz)

EX-CO is an award-winning storytelling platform that enables publishers and brands to create and distribute interactive, engaging content for editorial and commercial purposes.

Every business, from small to enterprise, can tap into EX.CO’s self-serve content marketing technology and turn their content into engaging experiences that audiences love and that drive measurable business results. The platform offers a cloud-based technology to author content experiences that encourage user interaction and increase conversion, as well as provide unique engagement-based insights for targeting and segmentation that can impact every touchpoint a business has with their customers.

  • Founded 2012
  • Partnered 2016
  • HQ in NYC
  • Publishing & Advertising
  • 150+ Employees
  • 7 Offices Worldwide

The Story

By the Numbers

12,000+ engagements per minute

powered by Playbuzz

Every minute

a new piece of Playbuzz-Powered content is created

13,000+ publishers and brands

utilize Playbuzz's tools

500 million monthly readers

reached by Playbuzz

+30% increase in page views

using Playbuzz’s storytelling tools

70-90% average completion rates

garnered by Playbuzz-powered content

2-4 attention minutes per session

garnered by Playbuzz-powered
content on average

65% of consumers

engage with
branded content campaigns

Top 5 facts


2016 Winner of Digiday’s

Best Publishing & Brand Platform


2016 Winner

of one of Marketing Week’s 100 Most Disruptive Brands


2016 Winner

of one of Business Insider’s 100 Most Exciting NYC Startups


2015 Most Shared

Site on Facebook


Partners include

ESPN, VH1, The Huffington Post, TIME, Unilever, Ford, Universal and more.

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