The truth about hypercasual games

Hypercasual games have seen unprecedented growth over the past year. Using the average lifetime value of hypercasual players based on data from ironSource’s platform on user level revenue, we estimate the approximate market for hypercasual games to be in the region of $2 billion to $2.5 billion in annual revenue. Even Goldman Sachs is getting in on the game with a $200 million investment in hypercasual powerhouse Voodoo. That’s why we decided to take an in-depth look at the size of the market for hypercasual games, what’s fueled its growth, and what its impact has been on the wider industry — is it cannibalizing other genres and just how sustainable is it really